Goodwill Industries of Southeast Wisconsin and Metropolitan Chicago

Goodwill Industries of Southeast Wisconsin and Metropolitan Chicago is a non-profit charity store organization and member of Goodwill Industries International which operates thrift stores in southeastern Wisconsin and northeastern Illinois. With $133.5 million in retail sales and $239.5 million in total revenues in 2020, it is one of the largest Goodwill regional organizations, and brands itself as Amazing Goodwill.

Founded in 1919, Goodwill Industries of Milwaukee was the first Goodwill chapter in Wisconsin. As of October 2021, the organization operated 71 store and donation centers, including the Retique boutique in Milwaukee and an outlet store in Sturtevant, Wisconsin, as well as four Assisted Donation Centers with no attached retail operation.

Goodwill Industries of Milwaukee
The Milwaukee chapter of Goodwill Industries, a non-profit organization originally based in Boston, was founded on October 6, 1919 at Summerfield Methodist Church on the city's East Side.

The organization's first store outside of Milwaukee opened on March 6, 1959 at 1526 Washington Avenue in Racine.

By the 1980s, Goodwill Industries of Milwaukee was the largest of over 200 Goodwill organizations operating throughout the world.

Combined
During the early stages of the, all of the organization's stores were forced to temporarily close. In Wisconsin, Goodwill stores were closed by the Safer at Home order issued by Governor Tony Evers on March 21, 2020. After this order was struck down by the state supreme court on May 13, most Wisconsin locations had reopened by May 15. In Illinois, stores were able to reopen in summer.

Retique
Retique is a boutique-style thrift store located in Milwaukee's historic Third Ward neighborhood, at 190 North Broadway. Aiming for a more upscale image in one of Milwaukee's most fashionable areas, Retique prioritizes donated designer clothing and name-brand merchandise. The store opened in May 2009.

Sturtevant Outlet Store
The organization also operates one outlet store at 1630 Enterprise Drive in Sturtevant, Wisconsin. Items that have remained unsold for a certain period of time at conventional Goodwill stores are taken to the outlet store, where customers are given a final opportunity to buy them at a lower price. Unlike the shelves and racks of other Goodwill stores, items at the outlet are displayed in rolling bins that are regularly changed out by workers. The outlet opened on July 27, 2018.

Administrative facilities
Between 2015 and 2021, Goodwill Industries of Southeastern Wisconsin was headquartered at the Goodwill Center for Work & Training, located at 5400 South 60th Street in Greendale, Wisconsin. In 2021, the organization announced it would sell the Greendale building and move its headquarters to its other administrative office, the James O. Wright Center for Work & Training, at 6055 North 91st Street in Milwaukee.

Goodwill Industries of Metropolitan Chicago is headquartered at 6054 South Western Avenue in Chicago.

The organization also conducts job training and other charity work at its Mission Service Sites. These include three Community Opportunities Club locations in the Milwaukee area, seven Goodwill Workforce Connection Centers, the Goodwill Community Service Center in Waukesha, and the Kenosha County Job Center.