201 East College Avenue (Appleton, Wisconsin)

201 East College Avenue is a building located on the southeast corner of East College Avenue and South Morrison Street in downtown Appleton, Wisconsin.

History
The current building at 201 East College Avenue was originally constructed in 1888 as a lodge for the.

Gabriel Furniture Company first opened in September 1928 at 343 West College Avenue. After briefly moving to Neenah, the store opened in its new location at 201 E. College on October 15, 1932.

Joe and Ruby Wells purchased the store from the Gabriel family in 1988. After 91 years in business, Gabriel Furniture closed on April 29, 2019. The Wells family sold the building to the Klister development company, which they said was the only developer interested in renovating the 201 E. College building rather than tearing it down.

The 201 E. College building was converted into part of Gabriel Lofts, an apartment complex, while Gabriel Furniture's other buildings were torn down to build the other parts of Gabriel Lofts. The apartment complex opened in April 2020. Kodere Salon opened in one of the building's two ground floor commercial spaces in September 2020, while a branch of Nicolet National Bank is expected to occupy the other in November.