Neisner's 25

Neisner's #25 was a Neisner Brothers variety store located at 424 Main Street in Racine, Wisconsin. The chain's first and only location in the state of Wisconsin, it held an opening ceremony on April 22, 1927, with normal operations beginning the following day. On April 17, 1940, the store was destroyed by fire and quickly rebuilt, with a new store opening on October 5 of that year. The store closed at the end of 1971, and the building was later used as a warehouse by the Hoffman Furniture Company, which also occupied the former Sears building at 317 Main Street.